E-detailing, digital detailing

Interactive digital solutions are playing an increasingly important role in healthcare and pharmaceutical communication. E-detailing and digital detailing systems enable professional information to reach healthcare professionals quickly, in an engaging visual format and with measurable results.

Our system supports both e-detailing campaigns accessed via e-mail invitations and digital detailing campaigns run on medical representatives’ tablets. Interactive presentations, multimedia content and questionnaires make complex information easier to understand, while campaign performance can be measured continuously.

The system supports personalised content, targeted communication with different groups of physicians, and detailed statistics and real-time reporting. At the end of campaigns, physicians can provide feedback, while completed questionnaires and user interactions provide valuable information for further optimization of communication.

We have also developed interactive e-learning materials and case-based training programmes in which users can learn about the use of a particular product or therapy through realistic scenarios. The e-detailing.hu platform operated by us is a closed platform available exclusively to healthcare professionals, providing a secure environment for professional communication.

In e-detailing campaigns, healthcare professionals receive an invitation by e-mail. Content can be accessed at any time according to their own schedule, making it possible to reach professionals who may be more difficult to contact through in-person visits. Presentations can be paused, resumed later and viewed multiple times.

In digital detailing, a medical representative presents interactive content on a tablet during a face-to-face meeting. Visual elements, animations and multimedia solutions support effective information delivery while allowing professional questions to be answered immediately and enabling personal consultation.

By combining e-detailing and digital detailing, the benefits of face-to-face meetings and digital access can both be utilised. Physicians can revisit campaign materials at any time, not only during the visit but afterwards as well, improving information retention and campaign effectiveness.